In today's world where millions of digital contents are fed online every day it is important for any marketer to cut through the clutter and make an impression of its product or service. Campaigns that go viral help a marketer to achieve this objective. The question every marketer asks is 'How' to make a campaign go viral. Rather what should be the 'content' of a story/campaign/ad for it go viral. On this subject there is a research done by Kelsey Libert and Kristin Tynski. They have suggested a 3-step process:
1) Compelling title
2) Use Strong Emotional Drivers: Hit the viewers hard and fast with strong emotions, but remember to keep the branding to a minimum.
3) Create Content that Strikes the Correct Emotional Chord: Following emotions came out on top based on the research of the viral campaigns - Curiosity, Amazement, Interest, Astonishment, Uncertainty, and the emotion of Admiration.
1) Compelling title
2) Use Strong Emotional Drivers: Hit the viewers hard and fast with strong emotions, but remember to keep the branding to a minimum.
3) Create Content that Strikes the Correct Emotional Chord: Following emotions came out on top based on the research of the viral campaigns - Curiosity, Amazement, Interest, Astonishment, Uncertainty, and the emotion of Admiration.
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